"Drawing is not what you see, but what you make others see."

Edgar Degas

Strategic Illustration

Strategic Illustration is the use of purposeful, custom visuals to clarify complexity, align thinking and support decision-making in business or organisational contexts.

It's not just about making things look good; it's about using illustration to:

Five green arrows pointing to text listing benefits: cutting through noise, clear communication, revealing patterns, facilitating collaboration, and creating shared understanding.

Illustration depicting a hand writing "Your Message" with an arrow pointing to a target surrounded by silhouettes of people, labeled "Your Audience."

Think of it as drawing with intent - turning the abstract into something people can see, grasp, and act on – to serve a communication or strategic objective.

5 KEY

reasons why strategic illustration

WINS

Infographic highlighting five benefits of visual storytelling with icons: understanding, surprise, retention, relatability, and conversation.

Strategic Illustration is a value add for:

Presentations

Supercharge your talk with live graphic recording—transforming your message into a powerful visual story that sticks. Plus, give your audience a shareable, high-impact artefact they’ll remember long after the event.

List of event types: keynotes, conferences, panel discussions, executive round tables, webinars.

Promotions

Illustrations bring a human touch that instantly sets your brand apart—clever, unique, eye-catching, and full of personality, they’re perfect for social media, campaigns, presentations, and beyond.

Text list on a white background including LinkedIn & media postings, marketing events, success stories/case studies, thought leadership reports, and capability showcases.

Projects

Clients love receiving a bespoke visual artefact that captures the essence of their project—it’s not just a memorable keepsake, but a powerful tool and testament to the outstanding service you have delivered.

List of project management elements including team charter, project vision, strategy, strategic roadmap, journey maps, workshops, QBRs, achievements, and deliverables.

Proposals

Differentiate your proposal by weaving strategic visuals throughout—turning dense information into easy-to-digest content. From illustrated value propositions to process diagrams and client benefits, visuals will really stick in the minds of your clients.