About me
I’ve been drawing for as long as I can remember, but about a decade ago I realised I could build a meaningful career by combining my illustrative, observational and analytical skills - using visual storytelling as a strategic tool to support others and drive positive change.
A pivotal moment on this journey was my time with PwC’s The Difference, where I was employed as a “Knowledge Worker.” In this role I worked alongside fellow creatives to co-design and deliver dynamic, collaborative workshops. These sessions were purposefully designed to enable teams to move beyond business-as-usual thinking, creating space for fresh perspectives to emerge and tapping into the collective intelligence of the group to imagine and shape their own futures.
Through this work, I’ve developed a deep appreciation for the complexity organisations face when navigating change, and importantly, an understanding of the emotional undercurrents that accompany it. No matter the sector or seniority, I’ve observed recurring patterns in how people respond to uncertainty and transition.
These insights continue to shape my approach today, as I’ve expanded my strategic illustration practice through my freelance and consulting roles.
The path hasn’t always been easy - it's been full of ambiguity, steep learning curves and moments that have pushed me to confront my own limitations - but it’s also brought immense personal growth and purpose. I’m excited to keep using my skills to bring ideas to life by creating stories the resonate with meaning and help to support people and teams to move forward with clarity and confidence.
100+ workshops
10 years experience
Clients across a range of industries
100+ workshops 10 years experience Clients across a range of industries
My Strengths
Collaboration
I've collaborated with people across different sectors, roles, and disciplines, and I thrive on using my skills to encourage collective brainstorming and problem-solving.
Versatility and adaptability
I tailor illustrations to suit a wide range of formats, audiences, and goals. Flexible and responsive, I adapt easily to different contexts and evolving project needs.
Technical proficiency
Proficient in Adobe Creative Suite and PowerPoint, I deliver assets ready for print, digital, and live events - quick to troubleshoot and ensure everything runs smoothly.
Creative ideation
I turn the abstract into the felt, and the conceptual into the vividly human - creating pictures that speak to the heart and mind.
Strategic thinking
I’m curious and analytical, focused on deeply understanding your people, purpose, and objectives to ensure design decisions align with your vision.
Results driven mindset
I design with clear intent, keeping your audience, message, and desired outcomes front of mind throughout my creative process.