Communicate with impact

Leverage the power of visual storytelling to deliver your message with impact.

In a world saturated with noise across many platforms, the ability to cut through and connect is everything.

Transforming complex messages into pictures creates immediate and lasting engagement by simultaneously capturing the emotional and rational sides of the brain.

Images speak in a universal language - bridging cultural gaps and encouraging human connection.

Illustration of an eye with stylized lashes and a sunburst design in the pupil


of all your sensory receptors are
in your eyes

70%

Illustration of a brain in green outline on a white background.


almost half of your brain is involved in
visual processing

50%

Green stopwatch icon on a white background

1/10


of a second is all it takes to understand a visual scene

Hello, I’m Kathryn

Person sitting at a wooden table using a digital tablet and stylus, with decorative background art on the wall.

With a decade of experience working with clients across a broad range of industries, I’m passionate about helping people and organisations articulate their ideas and business concepts using illustration to cut through complexity, drive understanding and inspire action.

I don’t just draw - I visualise with intent to connect, influence and move people forward.

Portrait of a smiling woman with glasses and brown hair, wearing a necklace, with text identifying her as Karen Whittaker, an Independent HR Consultant and former General Manager at AGL Energy.

“I’ve had the opportunity to see Kathryn Baulch in action a few times as she’s supported different initiatives at AGL Energy. Kathryn has developed imagery to help our people understand the evolution and direction of our new leadership framework. The product, in both physical and digital form is flexible and we’ve been able to use Kathryn’s approach in different contexts, with diverse audiences. I would recommend her to anyone seeking a creative and very different way to tell a story with impact.”

Strategic Illustration Services

Sectors I work with

Teal circle with a dark green lightning bolt symbol.

Energy,
Environment & Utilities

Two teal star outlines inside a teal circle

Arts &
Entertainment

Dollar sign next to a pie chart icon in a teal circle.

Business & Finance

Simple line drawing of a cloud with raindrops inside a green circle.

Information & Technology

Green circle with airplane and runway icon, representing aviation.

Freighting & Logistics

Green gear icon symbolizing settings or configuration

Manufacturing

Get in touch